The Pleasure-Seeking Brain

Posted on Apr 11, 2024 • Categories:psychology

Gambling, whether in land based casinos, online, sportsbooks or video games, taps into our brain's reward system. This system is fueled by dopamine, a neurotransmitter associated with pleasure and reinforcement. When we engage in gambling activities, our brains release dopamine, creating feelings of excitement and anticipation.

The Role of Near-Wins

One fascinating aspect is how near-wins impact our brains. When players almost win a game of chance, their brain activity mirrors that of actual winners. The anticipation of a reward, even if it doesn't materialize, triggers dopamine release. Ever placed a $1 bet on a slot, only to win 10c? This phenomenon keeps players coming back for more, chasing that big win.

Game Design and Dopamine

Ever heard of Gamification? It's now a department in game studios. They strategically incorporate elements that trigger dopamine responses:

Random rewards: Slot machines, loot boxes, and scratchies provide unpredictable outcomes, keeping "users" hooked.
Visual and auditory cues: Flashing lights, celebratory sounds, and colorful animations enhance the excitement, reinforcing the brain's reward circuitry.
Progression systems: Advancing levels, unlocking achievements, missions, quests, tournaments or earning virtual currency all activate dopamine pathways.

The Dark Side

However, this manipulation can lead to addiction. When dopamine surges become habitual, players may escalate their bets, seeking bigger thrills. Withdrawal symptoms—insomnia, agitation, and irritability—resemble those seen in substance abuse disorders.

Conclusion

Understanding the intersection between game design, dopamine, and gambling behaviour is crucial. By recognising these mechanisms, we can develop better prevention strategies and address the impact of gambling on mental health.