Betting Personas: A Bookmaker’s Template
Posted on Apr 12, 2024 • Categories:sportsbook, casino, insights
Doesn't matter the bookmaker or market, although the names might change to more traditional titles the key attributes and behaviours are pretty consistent. Sit back and learn the common types of betting customers and which bucket you fit.
1. The Casual Enthusiast: "The Weekend Warrior"
Assumptions: The weekend warrior believes in fate. They pick teams based on jersey colors, star players' haircuts, or the alignment of celestial bodies. Their bets are like confetti—scattered, colourful, and often swept away by the wind.
Behaviours: They bet on their favorite team, regardless of form or odds. When their team wins, they strut like peacocks. When it loses, they blame the referee, the weather, or their neighbours cat.
System triggers: You’ll be asked for your favorite team, you will start seeing emails any time your team is playing, or push notifications on your phone reminding you to bet now.
2. The Data Junkie: "The Spreadsheet Sorcerer"
Assumptions: Armed with spreadsheets, algorithms, and a dash of caffeine, the spreadsheet sorcerer crunches numbers like a mathematician possessed. They believe in regression models, historical trends, and the law of large numbers.
Behaviours: They dissect player stats, injury reports, and weather forecasts. Their bets resemble scientific experiments. When they win, they nod sagely. When they lose, they recalibrate their formulas.
System triggers: Once they identify you as a “sharp” or “wise customer”, you’ll immediately find your maximum stakes restricted, no longer qualify for all the bonuses or put on a blacklist all together. Mix up your betting patterns by bookmaker.
3. The High Roller: "The Velvet Jacket Viper"
Assumptions: They sip aged whiskey, drive over priced cars, wear designer clothing, love a punt and have deep pockets.Their stakes? Astronomical.
Behaviours: They wager on obscure leagues, exotic bets, and halftime performances. When they win, they go on a even bigger night on the town. When they lose, they order another whiskey.
System triggers: You’ll have a dedicated VIP manager, offering you free tickets to sports events, a direct feedback loop into the product. Exclusive cashbacks and bonuses towards the end of the month when teams are behind on turnover or revenue targets.
4. The Insider: "The Whisperer"
Assumptions: The whisperer has connections—bookies, players, and the neighbor's dog. They know when a star striker has a tiff with the coach or when the grass is greener on the other side. Their bets ride on hushed secrets.
Behaviours: They bet early, before the masses catch wind. When they win, they smirk. When they lose, they shrug—it's all part of the game.
System triggers: Much like a data junkie, you’re going to be limited and risk managed by the trading department pretty quickly. Ensure you have a stable of bookies to throw them off your scent.
5. The Emotional Fanatic: "The Bleeding Heart"
Assumptions: The bleeding heart wears team scarves as armor. Their bets are fueled by loyalty, passion, and a dash of irrationality. Most likely a red army honorary member.
Behaviours: They bet on their team, even when the odds scream "impossible." When they win, they weep tears of joy. When they lose, they curse the universe.
System triggers: You’ll be asked for your favorite team, you will start seeing emails any time your team is playing, or push notifications on your phone reminding you to bet now.
Conclusion
So there you have it—as an ex-bookmaker, I’ve watched them all dance—the casual, the data-driven, the high rollers, the secretive, and the sentimental. They’ve all made my days interesting and revenue reports dance. Remember, my friend, the odds may shift, but these personas remain eternal. #SmartBettor 🥂💸